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09 / 13Bucheon · 2023

Ilhan New Memorial Hall

From a Small Seed, a Great Harvest

ImmersiveMuseumProjectionGraphic Design

Full film2:003840×322

Overview

One man's enterprise rebuilt as collage on a 9,376px media façade — seed to harvest across a single wall.

Film in a memorial hall slides easily into chronology. Follow born, studied, founded, gave away in order and what the visitor leaves with is a list of facts. This piece took a single metaphor — seed to harvest — as its skeleton instead of a timeline.

At 9,376px the façade is far wider than one field of view, so the visitor cannot hold the whole surface at once. It was designed as a wall read from left to right, putting the direction of growth and the direction of circulation on the same axis. A companion piece made in the same series plays alongside it.

AI generation produced period texture and material imagery — plants, documents, medicinal ingredients. The portrait was not handed to generation. Generating the face of a real person risks producing an impression that is simply untrue, so the supplied portrait material was used as it stands, with generated material wrapped around it.

“Instead of following a chronology, one metaphor was allowed to grow to the far end of the wall.”

Process

How it was made

  1. 1

    Reference & Consultation

    Organised biographical material on Ilhan New and the memorial hall's exhibition script, and rearranged the structure around the seed-to-harvest metaphor.

  2. 2

    Look Development

    Set collage of paper, plants and print as the base visual language and restricted the colour families.

  3. 3

    Setting the Rules

    Built a coordinate system across the 9,376px width so density holds at any point along the wall.

  4. 4

    Generation & Compositing

    Generated background texture and material imagery in layers, and composited the supplied portrait material unaltered.

  5. 5

    Grade & Master

    Corrected left-to-right brightness variation at ultra-wide, matched tone with the other pieces in the series, and cleaned the loop.

Credits

Credits

Art DirectionJmuk Park
ClientIlhan New Memorial Hall
ProductionInnotech Media
Contact

If you are planning something at this scale

Available for exhibition and museum film, media façades, and immersive projection.

[email protected] ↗